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Rewards meets Technology.
Where human insight drives AI innovation.

Redefining the future of fair work by connecting deep rewards expertise with a proprietary AI solution. Fairness & Friends partners with you to ensure pay transparency, close equity gaps, and lead your industry with social responsibility and purpose.

Latest insight

09/10/25
Utilizing the EU Pay Transparency Directive to strengthen a transparent organizational culture
26/09/25
Comparing work of equal value is hard – AI makes pay systems talk to each other
11/08/25
Ethically Sustainable Job Descriptions in the Age of AI, why does it matter?
30/06/25
Why the Idea of Salary Ranges in Job Advertisements Can Be Challenging?

Meet the Team

Fairness & Friends Advisory Board

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Tiina Hahtovirta

Tiina, the HR Director at MTV3 who has been involved with F&F since the very beginning, serves as the Chair of the Fairness & Friends Advisory Board.

As a versatile HR professional, Tiina leads the group of advisors tasked with providing critical thinking and encouragement to Fairness & Friends at just the right moments.

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Matti Vartiainen

Emeritus Professor Matti from Aalto University's Department of Industrial Engineering and Management is an advisor and board member for Fairness & Friends.

With his extensive background in labor market and work-life research, Matti provides crucial knowledge that enhances F&F's operational practices and technology offerings.

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Sanna Hast-Koivunen

As Reaktor's Head of Compensation, Sanna also serves on the Fairness & Friends Advisory Board. Her broad international background spans compensation development and HR systems.

Sanna brings a dual perspective to F&F's technology, evaluating its effectiveness from both a strategic stakeholder viewpoint and with the sharp eye of a seasoned compensation expert.

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Wolf Angyal

As a Machine Learning Engineer at Reaktor, Wolf has been deeply involved in the creation of F&F's tool. To maintain seamless continuity in our product development, Wolf now contributes to the Advisory Board. His deep technical knowledge and comprehensive grasp of the product are crucial for the Board's effectiveness.

Stay Connected

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Business ID FI34348339

 

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